Traffic or Monetization?

Part of the Money Monk core mantra is "make money' so I will often cover topics on making money. Specifically via the internet. 

Which is more important for your website, a high volume of traffic, or a super optimized, efficient revenue system?

Very simply, traffic. Always. Traffic is THE driving force behind all internet revenue. Whether you are selling a product, a subscription, advertising, or even reliant on donations, it doesn't matter. Traffic is EVERYTHING. It doesn't take a genius to figure out a couple ways to make money off of a website that is getting 10 million views a month. On the other hand, even if you ARE a genius, you won't be able to make much money from a website that is getting 100 views a month.

Even if you become a monetization master and become adept at squeezing every ounce of money out of the hits you get, and get 20-30 bucks per thousand views, you aren't going to get much money if you only have a thousand views a month. Now another person may get only 75 cents per 1000 views, but they are getting a million views a month, they are making a nice supplemental income.

Of course the optimal situation is to get both high traffic AND efficient monetization, but the key thing to take away is that the traffic is what is key.

So until you are getting at least thousands of views a month, your time is better spent trying to build traffic than trying to get money out of your existing traffic. You will be surprised just how easy it is to make money from your sites or videos once you have the traffic. Focus on what matters.



-The Money Monk


- The Money Monk